Effective optimization for search engines requires more than just fiddling with the web pages - On Track Marketing carefully researches, focuses and selects specific keywords for maximum success.
A search engine marketing strategy encompasses many elements including an understanding of the target audience, which search engines they are likely to use and what keywords they might use to find your product or service. The foundation of our strategy is
- Keyword phrase popularity
- Competition for the keyword phrase
- Marketing relevance
- Site content support