The fundamentals of
Search Engine Marketing – SEM and Search Engine Optimization – SEO
Search Engine Optimization; SEO
The overall organization of your website: how page titles, head tags, metadata, and descriptions are coded can significantly impact how well your website will rank organically in keyword searches on the Search Engine Results Page, (SERP). Let our Internet Marketing Experts evaluate your current website optimization techniques and suggest SEO and internet marketing strategies that may be more effective in relation to your industry’s competition.
Search Engine Marketing - SEM
Relevant Website Content
Social Media Marketing
Online Press Release Distribution
Online press releases and articles with useful, relevant information on your industry not only add dynamic informative content to your website but also provide fodder for eZines and online PR sources. Having a link in the article back to your site on a specific topic on your site can help build a strong linking structure for your website and increase your Internet visibility. Need help writing your Press Release? Contact the PR Specialists at On Track Marketing.
Blogs, Video Blogs, Influencer Marketing
Build your “Digital Footprint” through regular blogging, video blogging on YouTube, Facebook, and Other Social Media and Promotional Campaigns. Answering Frequently Asked Questions, commenting on new industry developments or events that may impact your customers are great subject starters. Not only do they demonstrate you are keeping up with new trends, but they can also portray you as an expert in your industry.
Email Marketing; Industry Databases
On Track Marketing has access to up-to-date, opt-in e-mail lists in virtually every industry to allow you to efficiently target your market while staying within your budget. Email marketing is also a low-cost method to keep in touch with prospective customers until the sale is made. Information like new services and promotional sales are an effective way to keep Top of Mind. Let us design an email campaign strategy that will convert your prospects into loyal customers.
Website Analytics; UX User Experience
Without a doubt, the Internet provides the most measurable medium for your marketing strategies. Through various analytic tools, you can obtain critical insight into your visitors’ interactions with your website, measure campaign performance, evaluate the effectiveness of the site’s navigation and content, and more. On Track Marketing uses two major levels of insight in website analysis.
Integrated Online & Traditional Marketing
Let’s not forget the importance of traditional marketing. Advertising, PR, and promotional campaigns need to be integrated with your internet marketing program and drive traffic to specific targeted landing pages to measure campaign effectiveness. Branding and your marketing message must be consistent throughout all mediums to reap maximum website traffic and benefit. Not sure where to start? Contact On Track Marketing.